Project Overview: A vibrant promotional campaign for the Amazon Prime Video series Overcompensating. The goal is to introduce the show’s comedic tone and character dynamics, emphasizing its relatable humor and modern social commentary.

Creative Strategy: To lead with personality by utilizing quick cut editing that mirrors the energetic and often chaotic nature of the show’s premise. The strategy focuses on "punchline-to-reaction" sequences, ensuring the comedic timing is sharp while maintaining an underlying sense of character driven charm.