Project Overview: A comprehensive spec promotional campaign showcasing Hulu’s "True Crime Collection," featuring titles such as How I Caught My Killer, Mastermind: To Think Like a Killer, Stolen Youth, and Perfect Wife. The project serves as a high stakes sizzle reel designed to aggregate multiple series into one cohesive brand experience.

Creative Strategy: To create a sense of mounting dread and curiosity through a carefully layered edit. The strategy focuses on "the reveal", using shadows, sound design, and pivotal interview snippets to thread together disparate stories into a singular, gripping viewing experience.