Project Overview: This project captures the spirit of the Spark of Love toy drive for ABC News. The primary objective is to highlight the community impact of this long standing holiday tradition and encourage viewer participation through emotionally driven storytelling.

Creative Strategy: The strategy focuses on the joy of giving by utilizing vibrant and heartwarming imagery. By capturing the scale of the donations alongside the personal efforts of volunteers and firefighters, the production creates a sense of collective purpose. The editorial structure prioritizes smiles and moments of shared humanity to build an inviting narrative that feels both festive and official.