Project Overview: An energetic commercial collaboration between Netflix and Puma, leveraging the global cultural phenomenon of Squid Game. The piece serves as a lifestyle crossover, merging the intense aesthetic of the series with Puma’s streetwear brand identity.

Creative Strategy: To translate the high stakes tension of the show into a fast paced, "hype" style edit. The strategy relies on rhythmic cuts, bold visual cues from the series (such as the iconic tracksuits and geometric shapes), and sleek product shots to create a sense of urgency and style.