Project Overview: A culturally resonant social media promo for Paramount+ that merges the iconic world of Mean Girlswith the global influence of Taylor Swift. The project capitalizes on trending "eras" aesthetics to promote the film to a modern, digitally-native audience.

Creative Strategy: To create a "hype" edit that feels like a fan-made tribute but maintains professional brand standards. The strategy uses rhythmic synchronization between Taylor Swift’s discography and the film's most memorable beats, creating a nostalgic yet fresh perspective on the Mean Girls IP.