Project Overview: This promotional segment covers the Los Angeles Auto Show for Univision. The goal is to highlight the innovation and excitement of one of the world's most influential automotive events. It focuses on the intersection of new technology and consumer interest within the Southern California market.

Creative Strategy: The strategy utilizes a high energy editorial style to mirror the sleek nature of the automotive industry. By combining sweeping wide shots of the exhibition floor with tight details of vehicle interiors, the edit provides a comprehensive look at the event. The pacing is designed to keep viewers engaged while moving quickly through various brands and innovations.