Project Overview: This commercial produced for Univision focuses on raising awareness for Covered California. The primary objective is to inform the Spanish speaking community about affordable health insurance options and encourage enrollment during the open period. The video aims to simplify complex information through relatable storytelling and clear calls to action.

Creative Strategy: The strategy centers on human connection and community trust. By featuring authentic interactions and diverse individuals, the production creates an atmosphere of inclusivity and support. The narrative structure moves from identifying common healthcare concerns to providing tangible solutions, ensuring the viewer feels empowered and informed. This approach strengthens the brand's position as a vital resource for public health.